Creating Your Own Business
As a career and business coach, I often work with clients who are creating a business on the side while working a full-time job. The goal of course, is to eventually leave the J O B and work full time in their own business. Currently, because of Covid-19 and it’s affect on businesses, more people than ever are considering starting their own business. Why? Because many now realize that the corporate job is not really secure. Just like everything else in life corporate jobs can encounter unexpected circumstances where positions are furloughed or even terminated. Working for yourself suddenly seems like a more permanent and rewarding possibility.
It’s not easy, to put in time at work and then turn around and carve out time to work on and in another business. It takes determination, persistence and passion. You must be in touch with your ‘why’; why you want to create your business and what you plan to accomplish with the business that will change your world. Just wanting to make more money or to work your own hours is often not enough.
Once you step into the world of the entrepreneur, how long will it take to make your business profitable so that you can leave your job? The answer is… it depends. Surprisingly, it doesn’t depend on what your business is, as much as it depends on how you approach your business. Equally surprising, it doesn’t depend on the strategies you use, as much as it depends on how you answer the following questions:
- Have you determined the value of your business and do you believe in it whole-heartedly? Can you express that value in a way that speaks to your ideal customer?
- Have you clearly identified your ideal client? Do you know them so well that you know how they think, feel and act? Can you communicate with them in a way that speaks clearly to their needs and dreams?
- Finally have you created a system of connecting with those clients in a consistent helpful way? Do you have a plan for connecting regularly and are you taking action on that plan?
What is the greatest danger for the new entrepreneur? The greatest danger is that they will get lost working in the business instead of creating a business system that sustains itself and creates consistent income and client referrals. Clients who get lost in creating their website or developing their next program to sell while neglecting the hard but more important work of connecting with potential customers will one day look up and find that they have lots of programs, products or services but no one buying them. Why? They have focused all their creativity and energy in one direction.
Creating a business is a wonderful journey of research and development along the path of self-discovery. There needs to be a balance between working on the business and working in the business. Be sure that you schedule your time wisely and that you address both aspects of your new business or you may find yourself with a fantastic business, but no customers to invest in it.
Announcing my newest training:
Clarify Your Message & Connect
Schedule an individual coaching session to create clarity and increase sales
Where: Zoom Meeting
- Identify who needs to hear your message
- Clarify your message and create a tagline
- Develop confidence in presenting your business vision to others!
Lynne’s workshops are always interesting. Her topic is well researched and presented in a way that helps me understand and retain her message. ~Mindy Newman, LMT
This class really helped me to focus and make great changes in my life. ~Kay Rachelson, LCSW
It was a very good training to understand what we need to do from the very beginning on what each individual was looking for, how to get there. Also, how and why we need to make change to get the results we want to achieve. ~Mary Braswell Williams