Where is the story in your business?
A couple of years ago, I was consulting with a business owner recently who has a gift for seeing the story, the message in everything that his business does. You might find that hard to believe [...]
Create an elevator pitch that clicks
Your elevator pitch and you You are at a networking event and someone asks you, “What do you do?” What does your elevator pitch sound like? A. Um… I’m justa coach. B. I [...]
Seven Secrets to Selling More of Anything
Even if you hate selling stuff One aspect of being an author that I initially hated and feared was selling and marketing my books. In the beginning I was one of those people who said, “I [...]
2 Secrets to Successful Selling
Often when we try to sell our product or service we begin by… selling our service. We go in a bookstore and ask them to carry our book. We attend a networking event and expect someone to [...]
Why generic marketing programs don’t work
Or how to recognize what really works in marketing You see them all the time. They promise extraordinary results. They do all the work for you-all you need to do is click a few times and… [...]