Marketing

Your elevator pitch and you You are at a networking event and someone asks you, “What do you do?”  What does your elevator pitch sound like? A. Um… I’m justa coach. B.  I [...]

Even if you hate selling stuff One aspect of being an author that I initially hated and feared was selling and marketing my books.  In the beginning I was one of those people who said, “I [...]

Often when we try to sell our product or service we begin by… selling our service.  We go in a bookstore and ask them to carry our book.  We attend a networking event and expect someone to [...]

Or how to recognize what really works in marketing You see them all the time. They promise extraordinary results. They do all the work for you-all you need to do is click a few times and… [...]