Even if you hate selling stuff One aspect of being an author that I initially hated and feared was selling and marketing my books. In the beginning I was one of those people who said, “I [...]
Often when we try to sell our product or service we begin by… selling our service. We go in a bookstore and ask them to carry our book. We attend a networking event and expect someone to [...]
Or how to recognize what really works in marketing You see them all the time. They promise extraordinary results. They do all the work for you-all you need to do is click a few times and… [...]
You are at a networking event and someone asks you, “What do you do?” What does your elevator pitch sound like? A. Um… I’m justa coach. B. I help people who are in life [...]