3 Steps to a Presentation your Audience will Remember
Do you have a presentation or a workshop in your future?
Are you agonizing over what to present and how to package it in the most meaningful way?
Are you wondering how to connect with your audience so they will remember what you shared?
Attending a conference is a great way to increase your knowledge about a particular topic but presenting at a conference increases your knowledge exponentially while also building your network and showcasing your expertise. I’ve attended dynamic, entertaining and informative presentations and I’ve sat through insanely boring and irrelevant presentations and while there is always room for growth, I’ve tried to imitate the former.
Here are a few tips from the last couple of trainings that I’ve done.
Before the presentation:
- Leave yourself plenty of margin–Especially if you are out of town or don’t know where you are going for the conference, plan to arrive early and allow time for unforeseen traffic or other delays. If it is a local event, but you haven’t been there before, try to drive there a day or so ahead of time to prevent getting lost on the day of the event.
- Spend some time centering your energy— Instead of spending your last few moments reviewing your notes, biting your nails or nervously pacing… take some time to focus your energy. Ask yourself, “How do I want to show up?” And then reflect on what that would look like: energetic, knowledgable, enthusiastic, connected, etc.
During the presentation:
- Begin with a personal story to connect with your audience. People come for the information but they really like to know you and why you chose to present on this particular topic. Share. Be real. Be vulnerable. Relate your own journey.
- Let your audience know what to expect; this may include how long you will speak, what you will cover and what they will leave with such as a handout, knowledge of your particular topic or an offer to extend the message.
- Use stories throughout to enhance the topic and make it real and memorable. This can be personal stories or examples of how your clients have benefitted from your knowledge and experience. It can be examples of the benefits of using a particular product that you are highlighting.
After the presentation:
- Create a way to follow-up with the audience and extend the presentation. Audiences always like a give-away and I collect email addresses for a drawing where I give away a book or something else related to the presentation. Then I email everyone the next day to thank them for attending and offering another free item that extends the lesson. This can be an ebook or a checklist that relates to the presentation.
- Offer continued follow-up–this may be a newsletter or a coaching strategy call for those who want more information or want to continue to learn and experience your program.